Parsons Green Florist Privacy Policy

Introduction

This Privacy Policy explains how Parsons Green Florist ('we', 'us', or 'our') collects, uses, stores, and protects your personal data whenever you order flowers or make enquiries with us, both in Parsons Green and the surrounding districts. We are fully committed to maintaining your trust and complying with all relevant data protection laws, including the General Data Protection Regulation (GDPR). By placing an order or contacting us for our products and services, you accept and consent to the practices described in this policy.

Who This Policy Applies To

This Privacy Policy applies to all individuals who place orders with Parsons Green Florist or make related enquiries, whether as customers, gift recipients, or anyone using our services in Parsons Green and the nearby areas. If you are acting on behalf of someone else (e.g., placing an order for delivery to a third party), you are responsible for ensuring the recipient understands how their information may be used.

What Personal Data We Collect

We collect only the information necessary to provide and improve our flower delivery and related services. Examples of data we may collect include:

• Contact Information: Full name, delivery address, billing address, telephone number, and any relevant contact information for you and/or the intended recipient.
• Order Details: Specifics about your order, product choices, delivery instructions, and gift messages.
• Payment Details: While we may process some payment information (such as payment status), sensitive payment data (like debit or credit card numbers) is processed exclusively by secure payment processors and is not stored on our systems.
• Communication Records: Emails, notes from telephone conversations, and any web forms you submit to us regarding your enquiry or order.
• Technical Data: IP address, browser type, and device information collected through our website, where applicable, to ensure security and enhance your experience.

Lawful Basis for Processing

Under the GDPR, we must have a valid basis for processing your personal data. The main lawful bases we rely on are:

• Contractual Necessity: To fulfill our contract with you and deliver services/products you have ordered.
• Legal Obligation: To comply with legal and accounting requirements.
• Legitimate Interest: To provide our services, improve our offerings, enhance your user experience, and protect our business from fraud or misuse, where these interests do not outweigh your rights.
• Consent: Where required (for example, for certain marketing communications), we may seek your explicit consent. You may withdraw this consent at any time.

How We Use Your Personal Data

We use your personal data to:

• Process and deliver your orders, including confirming and updating you about your purchase.
• Communicate with you about your order or enquiry.
• Ensure your order is delivered to the correct recipient and address.
• Handle payment processing and manage invoices.
• Deal with complaints, returns, or queries.
• Comply with accounting and legal obligations.
• Improve our products, services, and user experience.

How Long We Keep Your Data

We do not retain your personal information for longer than necessary. Your data is securely maintained only as long as needed to fulfil the purposes outlined in this policy, including:

• Fulfilling service and contractual obligations to you.
• Meeting legal, regulatory, tax, and accounting requirements (typically, this may involve keeping records for up to 6 years after your order for accounting compliance).
• Resolving any disputes that may arise related to our services.

When your data is no longer required, it will be securely deleted or anonymised.

Sharing Your Personal Data: Processors & Third Parties

We sometimes share your data with third-party processors only as necessary to deliver our services. For example:

• Payment Processors: To securely handle payments (e.g., card processing services).
• Delivery Personnel: To deliver your flowers to the stated address.
• IT Service Providers: Who support our website or manage data hosting and storage.
• Legal and Regulatory Authorities: If required to comply with our legal obligations.

All service providers or processors are rigorously vetted and are contractually bound to keep your data secure, only act on our instructions, and not use your data for their own purposes.

How We Keep Your Data Secure

We take appropriate physical, electronic, and administrative measures to safeguard your information from loss, misuse, or unauthorised access. These include secure storage, access controls, use of encrypted payment channels, regular data security training for our staff, and up-to-date technological measures.

Your Rights Under GDPR

You have important rights regarding your personal data, including:

• Right to Access: Request a copy of personal data we hold about you.
• Right to Rectification: Request correction of any incomplete or inaccurate data.
• Right to Erasure: Ask us to delete or remove personal data where there is no valid reason for us to keep it.
• Right to Restriction: Request restriction of processing your personal data under certain circumstances.
• Right to Object: Object to processing your data in certain cases, such as direct marketing.
• Right to Data Portability: Request transfer of your data to another service provider.
• Right to Withdraw Consent: If we process your data with your consent, you may withdraw this consent at any time. Withdrawing consent does not affect the lawfulness of our processing before withdrawal.

To exercise any of these rights, or if you have any concerns about how your data is handled, you can contact us using the contact methods provided through our official communication channels or at our shop in Parsons Green.

Changes to This Privacy Policy

We may update this Privacy Policy in response to legal, technical, or business developments. The latest version will always apply and will be made available to all customers at the time of order, with significant changes highlighted where appropriate. Please review this policy periodically to stay up to date with how we protect your personal information.

Contact & Further Information

If you have questions regarding this Privacy Policy or wish to make a request relating to your personal data, please contact us using the published methods listed at Parsons Green Florist’s premises or through our website contact form. We are committed to responding promptly and assisting you with your data rights.